Monday, 31 March 2014

Digital Imaging Software. MOD003232. 31/03/2014

Digital Imaging Software
MOD003232
31/03/2014
9:00-12:00am

Referencing

In this section I will show where I retrieved all of the existing image material from. As the image content is not my own I will reference the content to not breach copyright. 

Copyright is a legal concept, enacted by most governments, that grants the creator of an original work exclusive rights to its use and distribution, usually for a limited time, with the intention of enabling the creator of intellectual wealth (e.g. the photographer of a photograph or the author of a book) to receive compensation for their work and be able to financially support themselves.
http://en.wikipedia.org/wiki/Copyright

DVD COVER:

Images:

http://www.prada.com
Photographer: Steven Meisel



www.fashiontography.net
Photographer: Steven Meisel


lorpheus.com
Miuccia Prada





www.ascendo-inc.com



en.battlestarwiki.org



commons.wikimedia.org











Photographer: Steven Meisel



Photographer: Steven Meisel


Photographer: Steven Meisel

DVD LABEL:


Advertising Campaign SS12
Photographer: Steven Meisel

VIDEOS:

Prada Spring Summer 2009 Full Show High Quality

L'Eau Ambrée by Prada 2009 HQ

Director: Steven Meisel

Prada Fall Winter 2009/2010 HQ Full Show

Video from TVModa


PRADA SPRING SUMMER 2009

PRADA FALL/WINTER 2013 WOMEN'S ADVERTISING CA


PRADA SPRING/SUMMER 2012 WOMEN'S ADVERTISING

Prada

Font:



Prada Candy typeface by Gareth Hague.
The Prado logo typeface was developed by the Prada brand alone. The font seems to be from the family 'Agfa-Monotype'.
http://www.agfamonotype.com/
http://www.monotype.co.uk/contactus/about.htm



Engravers Roman Bold is the closest font to Prada font however the 'A' is a different font.



Monday, 24 March 2014

Digital Imaging Software. MOD003232. 24/03/2014

Digital Imaging Software
MOD003232
24/03/2014
9:00-12:00am

In today's lesson I started on the back of my DVD cover. I started by creating white boxes for the text and changing their opacity down to 75% and then adding the text inside the boxes. I then changed the text from black in colour to white. I then created another white box lower down the back cover for some more images to be added into like a film strip. I placed the same stars from the front onto the back cover above the film strip box. I then gathered images from PRADA adverts and added these onto the page, I changed the sizes to small and fitted all three images into the box. I then right-clicked on each layer for each image and went to blending options.



I then changed the blend mode to hard light and to 83%, this gave the image a better effect than the other blend modes. I did the same for all three images to give consistency. I then added other DVD logos underneath this box including copyright, DVD logo, Dolby digital plus and a Bar code.

Monday, 17 March 2014

Digital Imaging Software. MOD003232. 17/03/2014

Digital Imaging Software
MOD003232
17/03/2014
9:00-12:00am

In today's lesson I was still creating the DVD cover and adding items to the design.
Firstly, I created a rectangular box using the measurements for the spine of the DVD cover and chose for this to just have lines where the spine is and have a no fill for the spine. I chose to have the spine with 'no fill' because I wanted the whole image to be seen and continue throughout the front, spine and back of the DVD cover. If I had a fill in the spine I think this would ruin the flow of the cover and become too much of a block. The outline of the rectangular shape for the spine was chosen to be in the colour white to make it stand out from the background but once I had done this I realised that I liked the colour however it stood out from the background too much therefore I changed the opacity down to 75% to create a blending into the background effect, I then decided that I liked this option a lot and done the same for all the other white objects on the DVD cover. I then gathered a DVD logo from online and added this to the DVD cover and made it a lot smaller to fit onto the bottom spine of the DVD cover. I then also gathered an image from PRADA and also made this smaller to fit on the top of the spine.

For the PRADA title on the spine I used the same PRADA logo as on the front of the DVD cover in a separate Photoshop file and I then used the slice tool to slice each letter and rotate it and save them as separate files. I then imported them onto the DVD cover and changed their size to fit inside the spine. 

Monday, 10 March 2014

Digital Imaging Software. MOD003232. 10/03/2014

Digital Imaging Software
MOD003232
10/03/2014
9:00-12:00am

In today's lesson I was still adding items to the DVD cover and putting it together. I created the logo today and placed it on the DVD cover. I found the Prada logo online and then opened it in a separate Photoshop file. I then re-sized the image to the desired size and I then placed the image on the canvas. I then added a layer mask for the logo layer and used the Magic Wand Tool to change the background to a clear background so that the Prada logo was just visible with no background. I then saved this image as a .PNG and then added this file to the DVD cover file.


When the logo was added onto the DVD cover I then placed the file on the front of the DVD cover. I placed this in the middle of the cover and made it quite large as this is an important part of the cover and should be prioritised. I then changed the opacity of this title so that it blended into the cover slightly. 

I then found an image of 5 stars and added this in a separate file on Photoshop and created a layer mask and then selected the white background with the Magic Wand tool and erased it. I then saved this file as a .PNG and added it onto my DVD front cover. I placed this underneath the title as after analysing other DVD cover's I believe that this was the best place to put it on the front cover and also the most visible area to add it to.

I chose the stars to be in black colour because this stands out well against the lighter background and is well visible.


Monday, 3 March 2014

Digital Imaging Software. MOD003232. 03/03/2014

Digital Imaging Software
MOD003232
03/03/2014
9:00-12:00am

In today's lesson I started putting the features of my DVD cover together. I started by gathering the measurements from the VLE for the DVD cover and changing the canvas size in Photoshop. I then changed my desired image to 3D in Adobe Photoshop. Firstly I created a 3D extrusion from the selected layer.
I then clicked on the 'current view' of the image and selected the 'stereo' option. This will allow me to change the image into a 3D anaglyph.


I then changed the distance which changes where the red and blue pieces are and the depth is also changed to change the depth of the anaglyph.



Monday, 24 February 2014

Digital Imaging Software. MOD003232. 24/02/2014

Digital Imaging Software
MOD003232
24/02/2014
9:00-12:00am



I really liked the front cover layout for this music DVD. I like the way there are 3 images separated by white lines. This would be effective for my front cover as there are many images that are of similar style however the clothes are different. On a advertising point of view this would be good because more clothes will be shown on the DVD therefore more would be advertised and in consequence sold to customers. 








Monday, 17 February 2014

Digital Imaging Software. MOD003232. 17/02/2014

Digital Imaging Software
MOD003232
17/02/2014
9:00-12:00am

In today's lesson I was shown how to use different tools in Photoshop that I could use for my DVD cover. I am also going to use this lesson and some time at home analysing different DVD covers which will help me generate ideas and learn what is usually included on a DVD cover and also help me discover good and bad aspects of other DVD covers and apply this knowledge to my own cover. 

I think that this DVD cover is very well thought out and also very minimalistic and simple which is what I would like my own DVD cover to be like. This DVD cover has simple text which in white stands out very well on the dark background. I will have to take this into consideration when creating my own DVD cover because if I used a dark colour text on a dark coloured background it would not be able to be seen very well. I think on my own DVD cover it could be a large range of colours because the background is not too dark and not too light either. I really like the effect of the image fading into the dark background as it makes the image stand out well but is also blended in and doesn't look like the image has just been placed anywhere on the cover. I also like the transparency effect on the title which is behind the main title. This gives a really nice effect and makes the title stand out well but also doesn't effect the main image. This DVD cover prioritises the information on the cover because the title is the largest and most important piece of information and then the actors name is slightly smaller and then the logo's and quotes are smaller which are least important. I will be using this prioritising system on my DVD cover as I think it works well. However, the main disadvantage of this DVD cover would be that the title covers the main image, I think that having the text either at the top or bottom would have been more effective unless the title was slightly transparent so you can see the image as well as the title. 



I think that this DVD cover is very effective and there are many advantages of this DVD cover, the use of white text on a dark background is again used which is very effective for making the text stand out and more clear to read. The idea of having a one image background on the front cover is good because it is eye-catching and not too cluttered. A simple cover is more effective than too many images. Prioritising information has been used again with the title being the most important and the largest text font and then the rest of the information being less important and a smaller text font. 

The spine is quite plain  and simple with just the title of the DVD on it and a few logos, again this enforces the theme of the dark background and the lighter text font. The back cover also has only one image on it and has the same theme of colours again  creating a moody dark background for the whole DVD cover. The text on the back cover is placed very well around the image and not over it so you can see the image clearly but can also see the text aswell. Some text used is also transparent against the background image, I believe that this is also very effective because you can see the writing quite clearly and also see the background image behind it. On the majority of DVD covers the cast and other information is at the bottom of the DVD in very small writing and the DVD logos are normally at the bottom too. 

I am still looking at the idea to have my DVD cover as almost like a magazine cover, this would be a very unique look and different to most DVD covers and I think that this would grab the viewers attention. Some features of this magazine cover are the same to the DVD covers such as the colours are very carefully selected to stand out from the background in this case the background is brown and the text is white and red which stands out well on this magazine cover. I also really like the idea of having the title between the background and the actual main character on the cover. In this case the 'VOGUE' title is between the background and the model in the image. The prioritising system is also used on this magazine as well as the DVD covers. On this cover the title of the magazine is the biggest font and the model featuring the front cover has also got big font however all the other least important information is smaller. 




This is a further development to my idea, I have added a title to my DVD cover for this which I gathered from the internet and used the magic wand tool to get rid of the white background and added it to the background of my DVD. I added the original logo image to the existing background image and then I added a vector mask to this logo and made sure that the mask was selected. I then used the magic wand tool to delete the white background from the logo. I then selected the layer and moved it to where I wanted it placed on the background image.